Fifty is the "golden age", a beautiful time for a woman.
Advances in cosmetology have enabled a woman of 50 or older to look glamorous and attractive, younger than their age. Today, she can confidently say, "Life only starts at 50…" The key is proper care and an understanding that facial skin care for women over 50 must be comprehensive and systematic, using high-quality cosmetics intended for that age.
Skin starts to age gradually with time, but at 50 (the change-of-life period) skin aging processes accelerate due to a decrease in the levels of estrogens, which regulate the quantity of collagen and elastin. As a result, skin structure undergoes a radical change. Production of collagen and elastin all but ceases, skin firmness and sebaceous gland activity drop sharply, the skin loses its elasticity, turning thinner and drier, and the facial contours change.
The GOLDEN AGE cosmetics line was created for comprehensive, intensive care at the age of 50 and later. The products comprising the line are based on high-activity components that penetrate deep into skin structure.
The core components of the line are:
IDEALIFTТМ: a high-activity patented complex for the perfect facial contour which stimulates elastin synthesis, helps increase skin firmness and elasticity, reducing the visible gravitation effect and providing control over skin sagging.
IRIS ISO: flavonoids, plant phytoestrogens of iris, which help replenish the deficit of natural female hormones, thus slowing down skin aging and reinforcing the skin's barrier functions. Improve skin color, reducing wrinkle depth and length. Limit moisture loss and efficiently fight skin dryness. Strengthen the dermis, limiting the breakdown of structural proteins.
Macadamia oil: one of the best oils for fading skin, which possesses a recreating and rejuvenating effect, restoring the skin's former tone, firmness, elasticity and moisture content. The oil prevents the destructive action of free radicals, thus slowing down aging.