History of foundation


The history of the cosmetic enterprises of VITEX CJSC and JV BELITA LLC began with the arrival in August 1988 of the new director - VICTOR TERESHCHENKO - on the Republican base of BELBYTSNABA.


In November 1989, the joint Soviet-Italian enterprise BELITA was established, and the director of the company BELBYTKOMPLEKT, VICTOR TERESHCHENKO, was elected president of the board (now chairman). The Belarusian company was founded by the company "BELBYTKOMPLEKT" (currently CJSC "VITEX"), with the Italian company - the manufacturer of cosmetic preparations "GVF". The Italian side provided supplies of equipment and transferred formulas of several cosmetics, the Belarusian side provided the new enterprise with personnel and production facilities.


Entering the market of the first 6 cosmetics for hair care under the brand name "BELITA": shampoos "Nettle", "Melissa", "Air", "Salvia", lotion - Itkur, hair balm Revivor.
The formulation of the first drugs was provided by the Italian cosmetic company "ITELY".


In 1991, due to its own funds, the company "BELBYTKOMPLEKT" organized the production of plastic containers for the packaging of cosmetic preparations.


JV "BELITA" LLC expands the range of cosmetic products, there are means for caring for the body.


JV "BELITA" LLC started the production of cosmetics for face care.
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Opening of the first trade mission in Vitebsk
ODO "BELITA - VITEX" and the first brand store marked the beginning of the creation of the retail trade network "COSMETICS WORLD" "BELITA - VITEX"


The first production under the trade mark "VITEX" was issued.
Belarusian fashionista was offered the first novelty - hair color "Flora". The second novelty from "VITEX" was the toothpaste "Vita".
At the enterprise "BELBYTKOMPLEKT" the testing laboratory was created and accredited according to the standards ISO / IEC / 17025


Collective enterprise "BELBYTKOMPLEKT" is incorporated and transformed into CJSC "BELBYTKOMPLEKT"
The chemical and biological laboratory of JV "BELITA" LLC is accredited for compliance with ISO / IEC 17025
At the enterprise CJSC "BELBYTKOMPLEKT" a sewing workshop was set up. The first production of the shop - bed linen, wafer towels, overalls for own needs.


Specialists of JV "BELITA" LLC developed the formulation of the first 6 tones of coloring balms for hair.
Open advertising and information publishing house "COSMETICS WORLD"
The first edition of the newspaper "COSMETICS WORLD" BELITA - VITEX "was 1000 copies.
Until June 2001, the publication was called - The Monthly "BELITA"


The first batch of cosmetic bags made of PVC film was developed and produced, and this determined the main direction in the work of the sewing shop of CJSC "BELBYTKOMPLEKT".
The first delivery of JV "BELITA" LLC products to the USA


The foundation of the scientific and coordination center "BELITA - VITEX".
The creation of NFCs allowed enterprises to become the first and only developers of their own cosmetic formulas.

2000 - 2005

The enterprise "Belbytcomplect" was re-registered in JSC "VITEX".
At the enterprise, JSC "VITEX" made a complete reconstruction and modernization of production, which allowed to start the production of competitive and high-quality products in the quantities necessary for successful development. Our own trading network has been built and is actively operating in the Republic of Belarus.
A dealer network has been formed practically in all countries of the near abroad. To coordinate the activities of the enterprise, ZAO "VITEX" and JV "BELITA" LLC began to hold seminars - conferences with trading houses and dealers.
110 new cosmetic preparations were produced under the brands "BELITA" and "VITEX". The volume of production is increased by 30%.
JV "BELITA" LLC started the production of decorative cosmetics

2006 - 2008

The environmental management system "BELITA" and "VITEX" is certified for compliance with the requirements of the national standard STB ISO 14001-2001 Environmental management system. General requirements
"VITEX" and "BELITA" companies renew the assortment by one third.
The management of JV "BELITA" LLC decided to make a complete modernization of production, introduce new technologies, purchase modern equipment. Pictures Pictures

2009 - 2010

The enterprises started the production of cosmetics, which has no analogues with domestic producers. Among the novelties are "Q10 + nanosomes", "Cosmetics of the Dead Sea", "Bamboo Style", "Natural Care".
ZAO "VITEKS" expands production areas: a new shop for the production of packaging and packaging, an area of ​​2 503.7 square meters, a second shop for the production of cosmetics and a site for the production of extracts was opened.
JSC "VITEX" and JV "BELITA" LLC actively participate in the
Professional exhibitions "Interstyle", "Intercharm" and many others.

2011 - 2013

A new production building of JSC "VITEX" was commissioned. The company produces about 100 herbal extracts, for the first time in Belarus the technology of handmade soap production has been mastered. A new line for packaging cosmetics in Doi - pack packages is being developed.
Novelties from ZAO "VITEKS": line for face and body "LIFT INTENSE" with hyaluronic acid; Line for hair and body "Macadamia and Karite", with natural oils; Cosmetics "BioLine"; Line for hair restoration - "Keratin Active".
The production of professional cosmetics for face and body skin care for beauty salons under the brand name "BELITA" has begun.


The companies "VITEX" and "BELITA" do not get tired of surprising their fans with innovative drugs. More than 20 new cosmetic lines were produced. Among them organic cosmetics for hair without sulfates, without dyes, without parabens, without silicones - "Professional ORGANIC Hair Care", "Course of deep cleansing for hair", "Workshop of Beauty" - 4 revolutionary effective care programs for face.


The production building with an area of ​​1,941 square meters was put into operation, where the administrative staff of JV "BELITA" LLC was located.
On the market there are innovative preparations from ZAO "VITEKS" and JV "BELITA", which have no analogues with domestic manufacturers of cosmetics. "PHARMACOS" and "Apothecary" - medicinal cosmetics for face, body and hair; "Fresh Hair" - dry shampoos for hair; "LASER Like System." Laser effect "; "MEZOcomplex" - without the injection procedure for skin care of the face; A unique premium line "LuxCare", containing an innovative powerful cocktail of biologically active molecules that trigger the self-renewal of skin cells at the gene level.


A new building of the shop for the production of cosmetics № 2 of ZAO "VITEX", an area of ​​764.5 square meters, was opened, which increased the volume of hair balms.
Under the trademark "VITEKS" came innovative cosmetics "BLACK CLEAN" - a coal line with microparticles of black activated carbon.
JV "BELITA" LLC has presented a hair color balm with a modern palette of "COLOR LUX" line shades with argan oil and phytokeratin.
Perfumed water - a new direction in the activity of JV "BELITA" LLC - the line "ROMANTIC COLLECTION"


In August 2018, CJSC "VITEX" celebrated its 30th anniversary. For three decades and until today, the company has held a leading position in the domestic cosmetics market.

JV "BELITA" LLC and CJSC "VITEX" achieve consistently high results thanks to the effective quality management system: the companies successfully confirmed the compliance of their activities with the requirements of the new version of the STB standard ISO 9001-2015 and the international standard ISO 22716:2007 (GMP).

For achieving significant results in the field of quality and competitiveness of manufactured products, rendered services, performed works, implementation of innovative technologies and modern management methods, JV "BELITA" LLC has been awarded the title of the Belarusian Government Prize 2017.

The certificates confirming that the Environmental Management System (EMS) meets the requirements of STB ISO 14001-2017 and the Occupational Health and Safety Management System meets the requirements of STB 18001-2009 were also renewed.

The products of JV "BELITA" LLC and CJSC "VITEX" are delivered to more than 25 countries of the near and far abroad, including the USA, Iran, Iraq, Kazakhstan, Ukraine, Russia, Moldova, EU countries, Middle East and Latin America, Canada, Israel and others. The network of the company's branches is constantly growing and already includes about 600 commercial objects.

VITEX and BELITA are not resting on their laurels - they are introducing the latest world technologies into production, increasing production capacities, producing innovative cosmetics with technologically and chemically complex formulas. The range of cosmetic products of CJSC "VITEX" has been enriched by the Pharmacos Dead Sea Pharmacy Cosmetics line - unique health-promoting products for face, body and hair based on minerals and mud from the Dead Sea. In this line, a truly revolutionary Magnetic Beauty Mask was launched, which has no analogues in domestic manufacturers, thanks to which you can conduct a session of healing magnetic micromassage at home for impressive results of skin transformation.

Special lines for city dwellers have also been launched to help maintain the beauty of the skin in city conditions - "Perfect Cleansing White Detox" and "Perfect City Skin".


In 2019, JV "BELITA" LLC, the company that stood at the origin of the cosmetics industry in Belarus, celebrated its 30th anniversary. At present, the General Director of JV "BELITA" LLC is Aleksey Alexandrovich Chechnev.

All these years BELITA and VITEX cosmetics have been the faithful companions of domestic and foreign fashionistas.

In 2019-2021, development in all directions remains a priority goal.

VITEX launched more than 250 new products for face, body and hair care, including the "Skin AHA Clinic" line with fruit acids, which immediately caused a sensation on the facial care market; "Aloe 97%" with an unprecedentedly high content of natural aloe gel; hydrogel and alginate face masks "Happy Time" and others. A complete range of decorative cosmetics was developed and launched - 3 brand new luxurious collections VITEX, ALL DAY LONG and READY TO GLOW - a total of more than 300 decorative cosmetics and accessories. Also, in response to numerous customer requests, Vitex has updated and significantly expanded its range of household chemicals "Vitex Home".

In addition, a high-capacity line for the products packaging in sachets with a euro slot was put into operation, enabling the production of more than 50 types of products in a new format that is convenient both for the customer and the retailer.

Following the world trends in cosmetology, BELITA has developed cosmetic lines "Satin Skin" with fruit acids for skin care and "Satin Hair" with raspberry vinegar for hair care, which immediately won the trust and love of customers. "BELITA YOUNG SKIN" for young skin care and "NanomezoComplex" with micro-needles for older skin care, a solution for capricious skin care - the "PURE GREEN" line was found. Belita's MEZOComplex line became the winner of the XXI National Consumer Preference Contest "Product of the Year - 2019" in the "Cosmetics" category. Micro-needle face cream "Skin Nanovitalisation" from the NANOMEZOCOMPLEX line. Skin Nanovitalisation became the winner of the "Best Goods of the Republic of Belarus-2020" in the "Novelty of the Year" nomination.

The geography of supply of Belita-Vitex products is expanding: the company's cosmetics became available in Afghanistan, Palestine, Vietnam; the number of stores in the retail network is constantly growing - brand stores "World of Belita-Vitex Cosmetics" were opened in Tallinn, Smolensk, Kharkov, Kiev, Dnipro and other cities.

Products of the companies were presented at the 26th international exhibition InterCHARM-2019 in Moscow - one of the largest exhibitions of the cosmetics industry in Russia, CIS countries, Central and Eastern Europe.

One of the most outstanding events of 2019 was the visit of the President of the Republic of Belarus Alexander Grigoryevich Lukashenko to CJSC "VITEX". On 27 September the President of the Republic of Belarus Alexander Lukashenko visited the cosmetics company CJSC "VITEX", where he got acquainted with various aspects of the company's activities: production of cosmetics, agricultural and food products, indicators of the company's production activities and results, peculiarities of sales in Belarus and abroad. The President gave a positive assessment of what he saw, noted the exemplary work of the enterprise and the agricultural branch of the company, and emphasised that CJSC "VITEX" is an example of the kind of business that should be in Belarus.


May 2022, the representative office of MTRK "Mir" in the Republic of
Belarus awarded JV "BELITA"LLC with the "Silver Microphone"
award, and also JV "BELITA" LLC received gratitude for its assistance
in the organisation and holding of the Republican Festival of Creativity of
Children and Youth with Disabilities "Dreams Come True".


JV "BELITA" LLC is the winner of the Consumer Recognition Award “Narodnaya Marka” in the nomination “Decorative Cosmetics” and the professional contest “BRAND OF THE YEAR” in the categories “Care Cosmetics” and “Decorative Cosmetics”.